Insights & Ideas

Welcome to my notebook! Get a peek at what inspires me and what I have learned. These are a range of topics all related to Experience Design, Strategy and Facilitation. Feel free to have a look around.

A woman's hand is holding a cellphone and sending a text that says "we need to talk" to a contact named AI First, who replies "you're going with another approach aren't you", to which the woman's hand has started to type "it's not you it's"

Most Viewed

Insights

Jan 20, 2026

Break up with 'AI First'

Why 'AI Second' Beats the 'AI First' Hype.

A woman's hand is holding a cellphone and sending a text that says "we need to talk" to a contact named AI First, who replies "you're going with another approach aren't you", to which the woman's hand has started to type "it's not you it's"

Most Viewed

Insights

Jan 20, 2026

Break up with 'AI First'

Why 'AI Second' Beats the 'AI First' Hype.

A woman's hand is holding a cellphone and sending a text that says "we need to talk" to a contact named AI First, who replies "you're going with another approach aren't you", to which the woman's hand has started to type "it's not you it's"

Most Viewed

Insights

Jan 20, 2026

Break up with 'AI First'

Why 'AI Second' Beats the 'AI First' Hype.

Blog Cover Image

Insights

Jan 23, 2026

Escape the UX Guessing Game

Set the Strategy, Experiment Fast and Reach Measurable UX

Blog Cover Image

Insights

Jan 23, 2026

Escape the UX Guessing Game

Set the Strategy, Experiment Fast and Reach Measurable UX

Blog Cover Image

Insights

Jan 23, 2026

Escape the UX Guessing Game

Set the Strategy, Experiment Fast and Reach Measurable UX

Insights & Ideas

Welcome to my notebook! Get a peek at what inspires me and what I have learned. These are a range of topics all related to Experience Design, Strategy and Facilitation. Feel free to have a look around.

A woman's hand is holding a cellphone and sending a text that says "we need to talk" to a contact named AI First, who replies "you're going with another approach aren't you", to which the woman's hand has started to type "it's not you it's"

Most Viewed

Insights

Jan 20, 2026

Break up with 'AI First'

Why 'AI Second' Beats the 'AI First' Hype.

A woman's hand is holding a cellphone and sending a text that says "we need to talk" to a contact named AI First, who replies "you're going with another approach aren't you", to which the woman's hand has started to type "it's not you it's"

Most Viewed

Insights

Jan 20, 2026

Break up with 'AI First'

Why 'AI Second' Beats the 'AI First' Hype.

A woman's hand is holding a cellphone and sending a text that says "we need to talk" to a contact named AI First, who replies "you're going with another approach aren't you", to which the woman's hand has started to type "it's not you it's"

Most Viewed

Insights

Jan 20, 2026

Break up with 'AI First'

Why 'AI Second' Beats the 'AI First' Hype.

Blog Cover Image

Insights

Jan 23, 2026

Escape the UX Guessing Game

Set the Strategy, Experiment Fast and Reach Measurable UX

Blog Cover Image

Insights

Jan 23, 2026

Escape the UX Guessing Game

Set the Strategy, Experiment Fast and Reach Measurable UX

Blog Cover Image

Insights

Jan 23, 2026

Escape the UX Guessing Game

Set the Strategy, Experiment Fast and Reach Measurable UX

Insights & Ideas

Welcome to my notebook! Get a peek at what inspires me and what I have learned. These are a range of topics all related to Experience Design, Strategy and Facilitation. Feel free to have a look around.

A woman's hand is holding a cellphone and sending a text that says "we need to talk" to a contact named AI First, who replies "you're going with another approach aren't you", to which the woman's hand has started to type "it's not you it's"

Most Viewed

Insights

Jan 20, 2026

Break up with 'AI First'

Why 'AI Second' Beats the 'AI First' Hype.

A woman's hand is holding a cellphone and sending a text that says "we need to talk" to a contact named AI First, who replies "you're going with another approach aren't you", to which the woman's hand has started to type "it's not you it's"

Most Viewed

Insights

Jan 20, 2026

Break up with 'AI First'

Why 'AI Second' Beats the 'AI First' Hype.

A woman's hand is holding a cellphone and sending a text that says "we need to talk" to a contact named AI First, who replies "you're going with another approach aren't you", to which the woman's hand has started to type "it's not you it's"

Most Viewed

Insights

Jan 20, 2026

Break up with 'AI First'

Why 'AI Second' Beats the 'AI First' Hype.

Blog Cover Image

Insights

Jan 23, 2026

Escape the UX Guessing Game

Set the Strategy, Experiment Fast and Reach Measurable UX

Blog Cover Image

Insights

Jan 23, 2026

Escape the UX Guessing Game

Set the Strategy, Experiment Fast and Reach Measurable UX

Blog Cover Image

Insights

Jan 23, 2026

Escape the UX Guessing Game

Set the Strategy, Experiment Fast and Reach Measurable UX