About me
Hi, I'm Hannah
I’ve spent the last decade navigating the wild world of digital product design; from the bustle of Philadelphia, to the studios of Düsseldorf and now the historic streets of Prague.
I spent those years climbing the ladder to Associate Director. I learned how to move massive ships, manage diverse teams, and sell big ideas to serious stakeholders and clients. Now, I take that big-agency rigor and apply it to startups and SMEs who need it most.
My skills
As an Experience Designer, what genuinely excites me is the magic of transforming complex problems into human-centered solutions. I also love the 'people' side of things; leading workshops that get everyone buzzing with ideas, unearthing real user needs through research, and even sharing insights through trainings.
What I can to for you:
1. UX Strategy & Consultancy
I define blueprints to connect your big business goals to actual user needs.
I conduct audits and user research to find and fix friction points.
I create experience roadmaps so you don't waste budget on the wrong features.
I translate complex requirements into clear, buildable plans.
2. UX Design
I craft intuitive flows and prototypes that tell the story, clarify uncertainties, and just feel right.
I design for transparency so users trust the tech they use.
I define structures that make complex systems easy to navigate.
I weave AI into your product without the "robot" vibe.
3. UI Design
I develop comprehensive design systems for consistent experiences.
I build visually accessible interfaces that look great for everyone.
I create memorable, on-brand aesthetics that users actually enjoy.
I ensure pixel-perfect execution down to the last detail.
4. Workshops & Facilitation
I plan and run workshops that solve actual problems, not just create noise.
I train your team on Accessibility, Human-Centered AI, and Design Thinking.
I build agile workflows for design teams where collaboration actually happens.
I help you adopt new tools without chasing empty trends.
1. UX Strategy & Consultancy
I define blueprints to connect your big business goals to actual user needs.
I conduct audits and user research to find and fix friction points.
I create experience roadmaps so you don't waste budget on the wrong features.
I translate complex requirements into clear, buildable plans.
2. UX Design
I craft intuitive flows and prototypes that tell the story, clarify uncertainties, and just feel right.
I design for transparency so users trust the tech they use.
I define structures that make complex systems easy to navigate.
I weave AI into your product without the "robot" vibe.
3. UI Design
I develop comprehensive design systems for consistent experiences.
I build visually accessible interfaces that look great for everyone.
I create memorable, on-brand aesthetics that users actually enjoy.
I ensure pixel-perfect execution down to the last detail.
4. Workshops & Facilitation
I plan and run workshops that solve actual problems, not just create noise.
I train your team on Accessibility, Human-Centered AI, and Design Thinking.
I build agile workflows for design teams where collaboration actually happens.
I help you adopt new tools without chasing empty trends.
1. UX Strategy & Consultancy
I define blueprints to connect your big business goals to actual user needs.
I conduct audits and user research to find and fix friction points.
I create experience roadmaps so you don't waste budget on the wrong features.
I translate complex requirements into clear, buildable plans.
2. UX Design
I craft intuitive flows and prototypes that tell the story, clarify uncertainties, and just feel right.
I design for transparency so users trust the tech they use.
I define structures that make complex systems easy to navigate.
I weave AI into your product without the "robot" vibe.
3. UI Design
I develop comprehensive design systems for consistent experiences.
I build visually accessible interfaces that look great for everyone.
I create memorable, on-brand aesthetics that users actually enjoy.
I ensure pixel-perfect execution down to the last detail.
4. Workshops & Facilitation
I plan and run workshops that solve actual problems, not just create noise.
I train your team on Accessibility, Human-Centered AI, and Design Thinking.
I build agile workflows for design teams where collaboration actually happens.
I help you adopt new tools without chasing empty trends.
My Journey
My journey has taken me through a full spectrum of digital product creation. From getting my hands dirty with UI/UX for all sorts of digital touch points to architecting seamless Service Designs, championing ethical Human-Centered AI, and building robust Design Systems. My goal is to deliver people-centered solutions that don't just look great, but are strategically designed to move your business goals forward.
2025 - Today
HG-XD
Founder & Principal Experience Designer & Strategist
2025 - Today
HG-XD
Founder & Principal Experience Designer & Strategist
2025 - Today
HG-XD
Founder & Principal Experience Designer & Strategist
2022 - 2025
IBM iX
Associate Director Experience Design
2022 - 2025
IBM iX
Associate Director Experience Design
2022 - 2025
IBM iX
Associate Director Experience Design
2021 - 2022
IBM iX
Senior Experience Designer
2021 - 2022
IBM iX
Senior Experience Designer
2021 - 2022
IBM iX
Senior Experience Designer
2019 - 2021
IBM iX
UX Designer
2019 - 2021
IBM iX
UX Designer
2019 - 2021
IBM iX
UX Designer
My experience with design began in 2012, explore my other roles and more in my resume.
My Tech Stack
From Figma and Framer to Jira and Miro, I’m fluent in the industry standards. But I’m not rigid, I love exploring new tech and can easily adapt into whatever toolchain your team already uses. Here are a few of my favorite things:
Figma
My go-to for UI/UX design; perfect for wireframing, prototyping, componant and template design and collaborating with cross functional teams in real time.
Framer
My preference for small quick website projects; made to design lightning-fast, responsive, and SEO-friendly websites without the need for heavy code.
AI Tools (Claude, Gemini, Midjourney, etc.)
My must-have to render quick storytelling assets, optimize tone of voice, or to run short low-risk experiments.
Dovetail
The smartest tool I've used for organizing data from customer feedback, testing, and other research into clear actionable insights for teams.
Miro
My favorite for digital workshops and high level team collaboration. I tend to avoid “presentation only” formats and inject as much interaction as possible with tools like miro to keep people engaged and contributing.
Spline
A new tool in my stack where I am learning to build and bring 3D visuals to the web to add playful, interactive depth to projects.
My design process
I follow a simple loop: Observe, Reflect, Make. But I’m also a realist. I know deadlines matter, so I prioritize pragmatic decisions over perfectionism. I work in open, iterative sprints; meaning no 'Big Reveals' and no surprises. You’ll see the work evolve in real-time, ensuring we solve the right problem, together.
Here's a peek into how we'll tackle any challenge together, whether it's a deep-dive strategy, a hands-on workshop, or an end-to-end design project:
01.
Define & Discover
We start by framing the core problem, understand your audience and business context, and align on exactly what success looks like.
01.
Define & Discover
We start by framing the core problem, understand your audience and business context, and align on exactly what success looks like.
02.
Explore & Concept
Next, we get ideas flowing through collaborative brainstorming, or initial sketches, we'll explore and shape potential solutions.
02.
Explore & Concept
Next, we get ideas flowing through collaborative brainstorming, or initial sketches, we'll explore and shape potential solutions.
03.
Validate & Refine
Then we gather real feedback or validate our strategic assumptions helps us refine and iterate until we hit the mark.
03.
Validate & Refine
Then we gather real feedback or validate our strategic assumptions helps us refine and iterate until we hit the mark.
03.
Validate & Refine
Then we gather real feedback or validate our strategic assumptions helps us refine and iterate until we hit the mark.
04.
Deliver & Enable
When it's time to act, I ensure clear, actionable outcomes. This could mean facilitating a pivotal workshop, delivering strategic plans, or providing ready-to-build designs, setting you up for what's next.
04.
Deliver & Enable
When it's time to act, I ensure clear, actionable outcomes. This could mean facilitating a pivotal workshop, delivering strategic plans, or providing ready-to-build designs, setting you up for what's next.
04.
Deliver & Enable
When it's time to act, I ensure clear, actionable outcomes. This could mean facilitating a pivotal workshop, delivering strategic plans, or providing ready-to-build designs, setting you up for what's next.
05.
Support & Sustain
My commitment goes beyond the initial delivery. I'm here for follow-up guidance, to provide clear workshop summaries, present our achievements, and ensure our solutions continue to deliver value over time.
05.
Support & Sustain
My commitment goes beyond the initial delivery. I'm here for follow-up guidance, to provide clear workshop summaries, present our achievements, and ensure our solutions continue to deliver value over time.
Let's work together
Ready to chat about your next project, or just have a quick question? Don't be a stranger, I'm always happy to connect.
About me
Hi, I'm Hannah
I’ve spent the last decade navigating the wild world of digital product design; from the bustle of Philadelphia, to the studios of Düsseldorf and now the historic streets of Prague.
I spent those years climbing the ladder to Associate Director. I learned how to move massive ships, manage diverse teams, and sell big ideas to serious stakeholders and clients. Now, I take that big-agency rigor and apply it to startups and SMEs who need it most.
My skills
As an Experience Designer, what genuinely excites me is the magic of transforming complex problems into human-centered solutions. I also love the 'people' side of things; leading workshops that get everyone buzzing with ideas, unearthing real user needs through research, and even sharing insights through trainings.
What I can to for you:
1. UX Strategy & Consultancy
I define blueprints to connect your big business goals to actual user needs.
I conduct audits and user research to find and fix friction points.
I create experience roadmaps so you don't waste budget on the wrong features.
I translate complex requirements into clear, buildable plans.
2. UX Design
I craft intuitive flows and prototypes that tell the story, clarify uncertainties, and just feel right.
I design for transparency so users trust the tech they use.
I define structures that make complex systems easy to navigate.
I weave AI into your product without the "robot" vibe.
3. UI Design
I develop comprehensive design systems for consistent experiences.
I build visually accessible interfaces that look great for everyone.
I create memorable, on-brand aesthetics that users actually enjoy.
I ensure pixel-perfect execution down to the last detail.
4. Workshops & Facilitation
I plan and run workshops that solve actual problems, not just create noise.
I train your team on Accessibility, Human-Centered AI, and Design Thinking.
I build agile workflows for design teams where collaboration actually happens.
I help you adopt new tools without chasing empty trends.
1. UX Strategy & Consultancy
I define blueprints to connect your big business goals to actual user needs.
I conduct audits and user research to find and fix friction points.
I create experience roadmaps so you don't waste budget on the wrong features.
I translate complex requirements into clear, buildable plans.
2. UX Design
I craft intuitive flows and prototypes that tell the story, clarify uncertainties, and just feel right.
I design for transparency so users trust the tech they use.
I define structures that make complex systems easy to navigate.
I weave AI into your product without the "robot" vibe.
3. UI Design
I develop comprehensive design systems for consistent experiences.
I build visually accessible interfaces that look great for everyone.
I create memorable, on-brand aesthetics that users actually enjoy.
I ensure pixel-perfect execution down to the last detail.
4. Workshops & Facilitation
I plan and run workshops that solve actual problems, not just create noise.
I train your team on Accessibility, Human-Centered AI, and Design Thinking.
I build agile workflows for design teams where collaboration actually happens.
I help you adopt new tools without chasing empty trends.
1. UX Strategy & Consultancy
I define blueprints to connect your big business goals to actual user needs.
I conduct audits and user research to find and fix friction points.
I create experience roadmaps so you don't waste budget on the wrong features.
I translate complex requirements into clear, buildable plans.
2. UX Design
I craft intuitive flows and prototypes that tell the story, clarify uncertainties, and just feel right.
I design for transparency so users trust the tech they use.
I define structures that make complex systems easy to navigate.
I weave AI into your product without the "robot" vibe.
3. UI Design
I develop comprehensive design systems for consistent experiences.
I build visually accessible interfaces that look great for everyone.
I create memorable, on-brand aesthetics that users actually enjoy.
I ensure pixel-perfect execution down to the last detail.
4. Workshops & Facilitation
I plan and run workshops that solve actual problems, not just create noise.
I train your team on Accessibility, Human-Centered AI, and Design Thinking.
I build agile workflows for design teams where collaboration actually happens.
I help you adopt new tools without chasing empty trends.
My Journey
My journey has taken me through a full spectrum of digital product creation. From getting my hands dirty with UI/UX for all sorts of digital touch points to architecting seamless Service Designs, championing ethical Human-Centered AI, and building robust Design Systems. My goal is to deliver people-centered solutions that don't just look great, but are strategically designed to move your business goals forward.
2025 - Today
HG-XD
Founder & Principal Experience Designer & Strategist
2025 - Today
HG-XD
Founder & Principal Experience Designer & Strategist
2025 - Today
HG-XD
Founder & Principal Experience Designer & Strategist
2022 - 2025
IBM iX
Associate Director Experience Design
2022 - 2025
IBM iX
Associate Director Experience Design
2022 - 2025
IBM iX
Associate Director Experience Design
2021 - 2022
IBM iX
Senior Experience Designer
2021 - 2022
IBM iX
Senior Experience Designer
2021 - 2022
IBM iX
Senior Experience Designer
2019 - 2021
IBM iX
UX Designer
2019 - 2021
IBM iX
UX Designer
2019 - 2021
IBM iX
UX Designer
My experience with design began in 2012, explore my other roles and more in my resume.
My Tech Stack
From Figma and Framer to Jira and Miro, I’m fluent in the industry standards. But I’m not rigid, I love exploring new tech and can easily adapt into whatever toolchain your team already uses. Here are a few of my favorite things:
Figma
My go-to for UI/UX design; perfect for wireframing, prototyping, componant and template design and collaborating with cross functional teams in real time.
Framer
My preference for small quick website projects; made to design lightning-fast, responsive, and SEO-friendly websites without the need for heavy code.
AI Tools (Claude, Gemini, Midjourney, etc.)
My must-have to render quick storytelling assets, optimize tone of voice, or to run short low-risk experiments.
Dovetail
The smartest tool I've used for organizing data from customer feedback, testing, and other research into clear actionable insights for teams.
Miro
My favorite for digital workshops and high level team collaboration. I tend to avoid “presentation only” formats and inject as much interaction as possible with tools like miro to keep people engaged and contributing.
Spline
A new tool in my stack where I am learning to build and bring 3D visuals to the web to add playful, interactive depth to projects.
My design process
I follow a simple loop: Observe, Reflect, Make. But I’m also a realist. I know deadlines matter, so I prioritize pragmatic decisions over perfectionism. I work in open, iterative sprints; meaning no 'Big Reveals' and no surprises. You’ll see the work evolve in real-time, ensuring we solve the right problem, together.
Here's a peek into how we'll tackle any challenge together, whether it's a deep-dive strategy, a hands-on workshop, or an end-to-end design project:
01.
Define & Discover
We start by framing the core problem, understand your audience and business context, and align on exactly what success looks like.
01.
Define & Discover
We start by framing the core problem, understand your audience and business context, and align on exactly what success looks like.
02.
Explore & Concept
Next, we get ideas flowing through collaborative brainstorming, or initial sketches, we'll explore and shape potential solutions.
02.
Explore & Concept
Next, we get ideas flowing through collaborative brainstorming, or initial sketches, we'll explore and shape potential solutions.
03.
Validate & Refine
Then we gather real feedback or validate our strategic assumptions helps us refine and iterate until we hit the mark.
03.
Validate & Refine
Then we gather real feedback or validate our strategic assumptions helps us refine and iterate until we hit the mark.
03.
Validate & Refine
Then we gather real feedback or validate our strategic assumptions helps us refine and iterate until we hit the mark.
04.
Deliver & Enable
When it's time to act, I ensure clear, actionable outcomes. This could mean facilitating a pivotal workshop, delivering strategic plans, or providing ready-to-build designs, setting you up for what's next.
04.
Deliver & Enable
When it's time to act, I ensure clear, actionable outcomes. This could mean facilitating a pivotal workshop, delivering strategic plans, or providing ready-to-build designs, setting you up for what's next.
04.
Deliver & Enable
When it's time to act, I ensure clear, actionable outcomes. This could mean facilitating a pivotal workshop, delivering strategic plans, or providing ready-to-build designs, setting you up for what's next.
05.
Support & Sustain
My commitment goes beyond the initial delivery. I'm here for follow-up guidance, to provide clear workshop summaries, present our achievements, and ensure our solutions continue to deliver value over time.
05.
Support & Sustain
My commitment goes beyond the initial delivery. I'm here for follow-up guidance, to provide clear workshop summaries, present our achievements, and ensure our solutions continue to deliver value over time.
Let's work together
Ready to chat about your next project, or just have a quick question? Don't be a stranger, I'm always happy to connect.
About me
Hi, I'm Hannah
I’ve spent the last decade navigating the wild world of digital product design; from the bustle of Philadelphia, to the studios of Düsseldorf and now the historic streets of Prague.
I spent those years climbing the ladder to Associate Director. I learned how to move massive ships, manage diverse teams, and sell big ideas to serious stakeholders and clients. Now, I take that big-agency rigor and apply it to startups and SMEs who need it most.
My skills
As an Experience Designer, what genuinely excites me is the magic of transforming complex problems into human-centered solutions. I also love the 'people' side of things; leading workshops that get everyone buzzing with ideas, unearthing real user needs through research, and even sharing insights through trainings.
What I can to for you:
1. UX Strategy & Consultancy
I define blueprints to connect your big business goals to actual user needs.
I conduct audits and user research to find and fix friction points.
I create experience roadmaps so you don't waste budget on the wrong features.
I translate complex requirements into clear, buildable plans.
2. UX Design
I craft intuitive flows and prototypes that tell the story, clarify uncertainties, and just feel right.
I design for transparency so users trust the tech they use.
I define structures that make complex systems easy to navigate.
I weave AI into your product without the "robot" vibe.
3. UI Design
I develop comprehensive design systems for consistent experiences.
I build visually accessible interfaces that look great for everyone.
I create memorable, on-brand aesthetics that users actually enjoy.
I ensure pixel-perfect execution down to the last detail.
4. Workshops & Facilitation
I plan and run workshops that solve actual problems, not just create noise.
I train your team on Accessibility, Human-Centered AI, and Design Thinking.
I build agile workflows for design teams where collaboration actually happens.
I help you adopt new tools without chasing empty trends.
1. UX Strategy & Consultancy
I define blueprints to connect your big business goals to actual user needs.
I conduct audits and user research to find and fix friction points.
I create experience roadmaps so you don't waste budget on the wrong features.
I translate complex requirements into clear, buildable plans.
2. UX Design
I craft intuitive flows and prototypes that tell the story, clarify uncertainties, and just feel right.
I design for transparency so users trust the tech they use.
I define structures that make complex systems easy to navigate.
I weave AI into your product without the "robot" vibe.
3. UI Design
I develop comprehensive design systems for consistent experiences.
I build visually accessible interfaces that look great for everyone.
I create memorable, on-brand aesthetics that users actually enjoy.
I ensure pixel-perfect execution down to the last detail.
4. Workshops & Facilitation
I plan and run workshops that solve actual problems, not just create noise.
I train your team on Accessibility, Human-Centered AI, and Design Thinking.
I build agile workflows for design teams where collaboration actually happens.
I help you adopt new tools without chasing empty trends.
1. UX Strategy & Consultancy
I define blueprints to connect your big business goals to actual user needs.
I conduct audits and user research to find and fix friction points.
I create experience roadmaps so you don't waste budget on the wrong features.
I translate complex requirements into clear, buildable plans.
2. UX Design
I craft intuitive flows and prototypes that tell the story, clarify uncertainties, and just feel right.
I design for transparency so users trust the tech they use.
I define structures that make complex systems easy to navigate.
I weave AI into your product without the "robot" vibe.
3. UI Design
I develop comprehensive design systems for consistent experiences.
I build visually accessible interfaces that look great for everyone.
I create memorable, on-brand aesthetics that users actually enjoy.
I ensure pixel-perfect execution down to the last detail.
4. Workshops & Facilitation
I plan and run workshops that solve actual problems, not just create noise.
I train your team on Accessibility, Human-Centered AI, and Design Thinking.
I build agile workflows for design teams where collaboration actually happens.
I help you adopt new tools without chasing empty trends.
My Journey
My journey has taken me through a full spectrum of digital product creation. From getting my hands dirty with UI/UX for all sorts of digital touch points to architecting seamless Service Designs, championing ethical Human-Centered AI, and building robust Design Systems. My goal is to deliver people-centered solutions that don't just look great, but are strategically designed to move your business goals forward.
2025 - Today
HG-XD
Founder & Principal Experience Designer & Strategist
2025 - Today
HG-XD
Founder & Principal Experience Designer & Strategist
2025 - Today
HG-XD
Founder & Principal Experience Designer & Strategist
2022 - 2025
IBM iX
Associate Director Experience Design
2022 - 2025
IBM iX
Associate Director Experience Design
2022 - 2025
IBM iX
Associate Director Experience Design
2021 - 2022
IBM iX
Senior Experience Designer
2021 - 2022
IBM iX
Senior Experience Designer
2021 - 2022
IBM iX
Senior Experience Designer
2019 - 2021
IBM iX
UX Designer
2019 - 2021
IBM iX
UX Designer
2019 - 2021
IBM iX
UX Designer
My experience with design began in 2012, explore my other roles and more in my resume.
My Tech Stack
From Figma and Framer to Jira and Miro, I’m fluent in the industry standards. But I’m not rigid, I love exploring new tech and can easily adapt into whatever toolchain your team already uses. Here are a few of my favorite things:
Figma
My go-to for UI/UX design; perfect for wireframing, prototyping, componant and template design and collaborating with cross functional teams in real time.
Framer
My preference for small quick website projects; made to design lightning-fast, responsive, and SEO-friendly websites without the need for heavy code.
AI Tools (Claude, Gemini, Midjourney, etc.)
My must-have to render quick storytelling assets, optimize tone of voice, or to run short low-risk experiments.
Dovetail
The smartest tool I've used for organizing data from customer feedback, testing, and other research into clear actionable insights for teams.
Miro
My favorite for digital workshops and high level team collaboration. I tend to avoid “presentation only” formats and inject as much interaction as possible with tools like miro to keep people engaged and contributing.
Spline
A new tool in my stack where I am learning to build and bring 3D visuals to the web to add playful, interactive depth to projects.
My design process
I follow a simple loop: Observe, Reflect, Make. But I’m also a realist. I know deadlines matter, so I prioritize pragmatic decisions over perfectionism. I work in open, iterative sprints; meaning no 'Big Reveals' and no surprises. You’ll see the work evolve in real-time, ensuring we solve the right problem, together.
Here's a peek into how we'll tackle any challenge together, whether it's a deep-dive strategy, a hands-on workshop, or an end-to-end design project:
01.
Define & Discover
We start by framing the core problem, understand your audience and business context, and align on exactly what success looks like.
01.
Define & Discover
We start by framing the core problem, understand your audience and business context, and align on exactly what success looks like.
02.
Explore & Concept
Next, we get ideas flowing through collaborative brainstorming, or initial sketches, we'll explore and shape potential solutions.
02.
Explore & Concept
Next, we get ideas flowing through collaborative brainstorming, or initial sketches, we'll explore and shape potential solutions.
03.
Validate & Refine
Then we gather real feedback or validate our strategic assumptions helps us refine and iterate until we hit the mark.
03.
Validate & Refine
Then we gather real feedback or validate our strategic assumptions helps us refine and iterate until we hit the mark.
03.
Validate & Refine
Then we gather real feedback or validate our strategic assumptions helps us refine and iterate until we hit the mark.
04.
Deliver & Enable
When it's time to act, I ensure clear, actionable outcomes. This could mean facilitating a pivotal workshop, delivering strategic plans, or providing ready-to-build designs, setting you up for what's next.
04.
Deliver & Enable
When it's time to act, I ensure clear, actionable outcomes. This could mean facilitating a pivotal workshop, delivering strategic plans, or providing ready-to-build designs, setting you up for what's next.
04.
Deliver & Enable
When it's time to act, I ensure clear, actionable outcomes. This could mean facilitating a pivotal workshop, delivering strategic plans, or providing ready-to-build designs, setting you up for what's next.
05.
Support & Sustain
My commitment goes beyond the initial delivery. I'm here for follow-up guidance, to provide clear workshop summaries, present our achievements, and ensure our solutions continue to deliver value over time.
05.
Support & Sustain
My commitment goes beyond the initial delivery. I'm here for follow-up guidance, to provide clear workshop summaries, present our achievements, and ensure our solutions continue to deliver value over time.
Let's work together
Ready to chat about your next project, or just have a quick question? Don't be a stranger, I'm always happy to connect.